Promotional gifts are the perfect way to give your existing and potential clients useful items they would love to use in their day to day lives. At the same time, these promotional materials can also help increase awareness about your products or services and your brand as a whole.
With the help of promotional marketing, there is more room for you to put your business right in front of your target market. But, just a single mistake in your promotional products and you might end up doing your business and brand more harm than good.
Below are the most common mistakes business owners should watch out for when planning their promotional marketing strategies.
Choosing the Wrong Promotional Items
Businesses should always make sure that their chosen promotional items are suitable for their target market to make their marketing initiative successful.
Unfortunately, most companies give priority to their budget concerns instead of choosing the right items. After all, your clients expect to receive useful or valuable products from you.
Absence of Custom Branding
Another common mistake you would never want to commit when it comes to your promotional gifts is the failure to customize them. Branding is essential for you to stay in the minds of your customers.
You should look for an effective way of branding your promotional items aside from just putting your logo or name on them. You can also indicate your phone numbers, website URL, email address, or call to action on your promotional products.
Distributing Gifts That Don’t Convey Any Relevant Information
It is imperative for businesses to customize the details they want on their promotional products to meet the item’s specifications. The last thing you want is to distribute stylish calculators to your customers without giving them any idea how to contact your business in the first place. Your promotional items should always convey relevant details in order to further improve the professional relationship between you and your customers.
Lack of Objective
Every business should have a defined and clear purpose for all types of marketing initiatives. A business must also make its goals measurable and realistic to help it gauge the level of success or effectiveness of its marketing initiative after its completion. When you have a clear objective, it will be easier for you to choose the promotional gifts and audience of your marketing campaign. The success of the campaign can then be measured according to the number of new traffic that your website receives.
Not Having a Distribution Plan
It is important that you determine how you will be distributing your promotional items. It doesn’t make sense to order hundreds of jackets or mouse pads if you don’t have even the slightest idea as to who you will distribute them and when you will do so. You can plan to distribute your promotional items at an exhibition, a local event, or at a trade fair.
Offering Cheap Gifts
Budgetary constraints may stop you from buying high-quality promotional items to use for your marketing initiative. But, this doesn’t mean that you should settle for cheap gifts that may have a negative effect on your brand. You can always look for small but attractive and useful products you can distribute to customers with no need to hurt your budget.